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"I don't have time to read all the trade magazines and keep up with technology," says Clay Page, CEO
of Co-op Building Commands, in Corpus Christi, Tex. But he doesn't let them pile up. Instead at his residential construction company, he
assigns masons to read up on the latest bricklaying techniques, carpenters to study stories about the newest saws, and framers to evaluate articles on
aluminium versus wooden doors.
The reading helps employees keep in touch with what's going on beyond the job site. "These employees are
helping to manage the company." says Page, who reads only what employees clip from the magazine. In 1989 Co-op's 54 employees improved
productivity 22% and reached $2.7 million in sales.
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