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If you rely on incentives to direct your team's efforts, thinking up new and different prizes can become a
job in itself. Not so Kirk Malicki, president of Pegasus Personal Fitness Centres, in Dallas.
When new physical-fitness trainers sign on with his personal-training company, he asks them to make a list of
rewards, ranging in value from $25 to $200, that they'd like to receive for reaching weekly and monthly goals.
Instead of commonplace prizes, his 15 employees have opted for rock-concert tickets, limousine rentals, and half
days off. Thanks in part to the customized incentives, sales have more than doubled over the past five years. "They know what motivates
them better than I do, so I just ask, " says Malicki.
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