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How much should your employees know about your competition? A lot, according to Federal Express. The
company's monthly internal newsletter includes two columns devoted to telling all: "Newsview," which excerpts dozens of published clips about Federal
Express and its competition, and tells "what Federal Express is doing to keep ahead of the enemy."
Employees learn about such happenings as United Parcel Service's test of a radio dispatch system and a gossip
column's report that Jack Nicholson uses Fed Ex to get videotapes of Los Angeles Lakers games. Newsletter editor Carolyn Gause says
employee surveys show that stories about competitors are among the best-read items in the publication. And at the same time that they provide
some fun, she adds, the columns help employees become better informed about the industry.
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