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Contrary to popular opinion, training videos don't have to be expensive to produce or a drag to watch.
Just ask the truckers at Motor Cargo, in Salt Lake City. There, a team of eight truckers and a dispatcher produced an entertaining, informative
video for their co-workers on a tedious topic: how to catch billing errors due to inaccurate shipment descriptions.
Employees knew better than anyone what work habits needed sprucing up and viewed producing a video as a welcome
break from routine, reports Kevin Avery, employee-involvement coordinator for the 700 - employee $45-million freight company.
The team of truckers donated 400 work hours to produce, direct, and act out scenes of billing mistakes. Motor
Cargo paid $1,500 for the editing. The payoff: in a test study, $16.48 per bill was saved because of more accurate descriptions, and checking
took only five minutes. "It's like a home video for the company," says Avery. "It's the first training video I've seen people excited to watch."
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