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Even in small companies it's a struggle to keep employees informed. Bob Cummins, president of Fargo
Electronics, a $6-million Eden Praire, Minn., specialty printer manufacturer, countered his 28 employees' threat of daily meetings with a charged
idea: a daily electronic newsletter, which he was sure could be faster and more informative.
At day's end, department heads jot messages into the company's electronic-mail system. The next morning the
file is printed out and copies of the "newsletter" are put in the break room. Regular topics include daily sales and production figures,
profit-sharing updates, and customer feed-back "It's been great for eliminating surprises." says Cummins. "If problems with a product keep
coming up in the newsletter, no one's shocked when we discontinue it."
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