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A highly valued but generally unmeasurable quality of a website that keeps its visitors hanging
around or encourages them to come back often. Advertisers like stickiness,
and what advertisers like, websites try hard to deliver. Quite how to obtain
it is not well established as web audiences are notoriously fickle, but some
favoured techniques include adding high-level content and
streaming media samples, running competitions and providing extended
features such as chat or discussion groups. |
