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Content that is delivered
automatically, rather than waiting for someone to come and get it. Push
solves a problem common to many internet users who know exactly what
information they want but still have to go and get it every time they need
it. By subscribing to a push-based service, the information can be delivered
straight to their computer as it becomes available. Push is an attractive
technology for advertisers, who can be sure that viewers of their material
have requested that they be sent information regularly. Text-based on the
delivery of entire web pages, complete with links, graphics and
tables. More complex push applications, which offer all sorts of real-time
information delivered via custom software, have not made a lasting
impression. |
