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Small chunks of content that are
easily and quickly digestible, particularly those that express single ideas
or address specific subjects. Originally conceived by Jakob Nielsen to
describe headlines and page titles on web pages, the microcontent concept
has broadened to include any kind of information in short form, such
as a weather forecats, a stock price , a weblog entry or a cinema timetable.
Arguing that most of the information people actually need from online
sources is in microcontent form, some people have suggested that a specific
piece of software called a microcontent client is needed as a replacement
for web browsers. Such clients might run on pads and mobile phones as
well as on larger computers, allowing the user to gather, organise, create
and cross-reference snippets of information quickly and flexibly. Several
attempts to create such clients are in progress, most of them relying on
xml-based data which can be easily found, identified and formatted
according to the needs of each user. |
