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A company that gathers web content
from multiple online sources which can then be reused or resold. Many
websites use content aggregators as a practical way of drawing the
world's attention to their content without the need for expensive marketing
or advertising campaigns. At the other end of the line, web
publishers can obtain all of their information from a single source, rather
than having to sign deals with many separate content providers. Most
aggregators offer a wide range of information for syndication to third-party
sites, typically including news, financial data and sports results alongside
more esoteric items such as cartoons and video clips. |
