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An advertising term for a single instance
of a click on an advertisement. Clickthroughs are regarded as a better way
of measuring and paying for audience response than the number of
Impressions, as they imply real interest on the part of the viewer.
However, clickthrough rates have declined dramatically as web audiences tire
of banners, and many advertisers have been forced to pay for the
number of times a banner is displayed, irrespective of whether or not
somebody clicks on it. |
